Service descriptions are the first thing people will read when looking for service. It is very important that this quickly conveys the most important aspects of the service.
- Keep it brief (less than 800 characters, ideally closer to 400). We’ll show you how many characters you are using and remind you when it gets too long.
- Say what the service does, who it benefits, and unique features.
- Use complete sentences, or use lists.
- Don’t discuss the organization (e.g., when accredited, founded, who the CEO is, etc.)
- Don’t use industry jargon (e.g., outpatient, placement, intake, outreach) or acronyms (e.g., FHT, CCAC).
- Avoid repeating what can be said in other available fields (e.g., cost, hours of service, eligibility criteria).
- Don’t say where the service is provided. If you are describing a home-visiting service, use the map builder.
Tip: Try sharing the description with other people who don’t work at your agency to see if they understand your service. If you get inappropriate referrals often, revisit your description.